Daniel Day's Resume

portland, ME | (207) 619-0993 | hello@daniel-day.com

 

EXECUTIVE SUMMARY

Marketing Leader • Demand Generator • Content Creator

  • Entrepreneurial marketer with 10 years of experience building brands and earning loyal customers using inbound marketing and direct response methodologies.

  • Experienced in creating and implementing integrated marketing programs; equally strong at crafting action-oriented content, building teams, analyzing campaigns, and communicating results.

  • Manager who applies agile marketing techniques to promote teamwork, accountability, and individual growth by setting clear goals, performance metrics, and processes for providing feedback. 

  • Excels in cross-functional team environments; ability to coordinate and motivate individuals with varying priorities, ensuring all parties work collaboratively to achieve goals on time and on budget.

 

CORE SKILLS

  • Research / Planning
  • Budget / P&L 
  • Project Management
  • Employee Development
  • Branding / Identity

 

  • Keyword Analysis
  • Content Development
  • SEM / SEO
  • Email Marketing
  • Direct Mail Marketing

 

  • Landing Page Optimization
  • CTA Optimization
  • Marketing Automation
  • CRM Integration
  • Closed-Loop Analytics
 


PROFESSIONAL EXPERIENCE

SironaHealth, Inc., South Portland, ME

National provider of telehealth service and technology solutions for health insurers, hospitals, health centers, and physician practices. Private, employee owned. Founded by former IntelliCare management.

Vice President, Marketing  |  November 2011 – December 2014 (3 years 2 months)
Elected as a corporate officer and promoted to expand the company’s branding and lead generation strategy through inbound marketing and direct response campaigns, scale marketing services offered to clients, and oversee UX development of SironaHealth’s B2B and B2C web-based products.

Branding, Messaging, & Positioning:

  • Devised compelling value propositions and competitive differentiation for SironaHealth care management, readmission prevention, and patient experience solutions.

  • Developed buyer personas using industry research and existing customer data to ensure content marketing, product development, and sales follow up aligns with buyer behavior.  

  • Captured and analyzed customer feedback by implementing web, telephone, and face-to-face surveys in collaboration with client services team.

Inbound Marketing & Demand Generation:

  • Implemented HubSpot Enterprise to utilize more sophisticated inbound marketing tactics, such as persona driven CTAs, A/B testing, email nurturing, and custom reporting.

  • Accelerated leads generated per month 300% by writing, designing, and publishing persona specific eBooks, cheat sheets, case studies, and buyer’s kits.

  •  Boosted landing page conversion rates 170% by implementing A/B testing, dynamic submission forms, and responsive web design.

  •  Lifted average email open rates to 43.67% and click through rates to 24.42% by integrating smart contact lists, personalization, and workflows.   

Sales Enablement:

  • Formalized the lead follow-up and nurturing process to effectively build familiarity and trust between the sales team and marketing generated contacts.

  • Created middle-of-the-funnel (MOFU) content, enabling sales and client service teams to efficiently deliver the right message at the right time to prospects.

 

Director, Marketing  |  February 2009 – November 2011 (2 years 10 months)
A SironaHealth founding employee and shareholder. Accountable for launching the SironaHealth brand, implementing a go-to-market strategy, and creating a reliable process for generating sales qualified leads during an economic recession.

Branding, Messaging, & Positioning:

  • Created SironaHealth brand identity, including name, logo, color palette, typefaces, and graphical elements. Successfully secured trademarks.

  • Outlined, implemented, and oversaw compliance of visual style guide for all internal and external communications.

  • Defined value proposition as a leader in transitional care, aligning SironaHealth services with the Patient Protection and Affordable Care Act.

Inbound Marketing & Demand Generation:

  • Built marketing competency from the ground up, establishing strategies for engaging individuals through the awareness, consideration, and decision stages of the buying process.

  • Evaluated and selected digital marketing and automation software tools; subsequently implemented HubSpot as SironaHealth’s marketing platform.

  • Led design and creation of SironaHealth website (Drupal CMS) with integrated blog and landing pages (HubSpot CMS), optimized for inbound marketing.

  • Achieved 1st page Google, Yahoo!, and Bing search ranking for 200+ lead producing keywords within 3 months of launch through in-house SEO.   

CLIENT marketing solutions:

  • Produced direct marketing and advertising strategies, content, and tools to help SironaHealth clients successfully increase utilization of telehealth services.

  • Oversaw development of 100+ ready-to-send electronic and print promotional materials, each customizable to meet client branding, reading grade level, and language requirements.

  • Trained client services team on campaign management and worked directly with clients on marketing strategy and execution. 

 

IntelliCare, Inc., South Portland, ME     

Founded in 1997, IntelliCare was a national provider of services and technology for intelligent patient and provider healthcare communications. Wholly owned subsidiary of Medco Health Solutions (NYSE: MHS).

Manager, Strategic Marketing  |  September 2008 – February 2009 (6 months)
Promoted to reengineer digital marketing strategy, implement a content management system (CMS) for the IntelliCare website, automate the submission and management of marketing generated leads within SurgarCRM, and incorporate social media marketing into the communication mix.  

Marketing Specialist |  November 2006 – September 2008 (1 years 11 months)
Developed, implemented, and provided on-going management of annual direct marketing campaigns to support IntelliCare clients in driving utilization of the nurse triage service. Increased utilization 1,200% for health insurance client through direct mail welcome kits, newsletters, postcards, brochures, and emails.  

Marketing Coordinator  |  November 2004 – November 2006 (2 years 1 months)
Hired to support marketing and business development teams in the creation of product sheets, case studies, proposals, and presentations. Coordinated responses to Requests for Proposals (RFP), including serving as client point of contact, interviewing IntelliCare subject matter experts, and writing responses. 

 

TECHNICAL SKILLS

  • Software: MS Office; Adobe CC Photoshop, InDesign, Illustrator
  • CMS: HubSpot, Drupal, Shopify, Wordpress, Squarespace
  • Email Marketing / CRM: Constant Contact, MailChimp, Campaign Monitor, HubSpot, SugarCRM
  • Web Analytics: Google Analytics, HubSpot, Crazy Egg, Feedbackify
  • Internet Advertising: Google AdWords, Yahoo! / Bing, LinkedIn, Twitter

 

EDUCATION & CERTIFICATIONS

  • BSBA, Marketing Concentration, Endicott College, Beverly MA
  • Inbound Marketing Certification, HubSpot, Inc.