Global Marketing Technology & Data Leader. I build the platforms, the teams, and the strategy that make personalized marketing possible at scale.
I came up as a marketer. Running campaigns, writing content, managing channels, and obsessing over what actually moves people to act. That grounding in real marketing work is what makes me a different kind of technology leader.
Today, I lead global digital marketing platforms and data strategy at IDEXX Laboratories, where I'm accountable for the vision, roadmap, and delivery of an integrated marketing technology ecosystem that powers personalized engagement across markets and channels.
I've spent my career as the person in the room who can translate between what marketers need and what engineers build, making sure both sides feel understood. That's not a soft skill. It's a strategic capability that most organizations don't have enough of.
That same instinct shapes how I approach AI. Not as a shortcut, but as a capability that only delivers real value when the data foundation and platform architecture are ready to support it.
"Technology should make it easier for marketers to do their best work, not harder. When platforms are adopted, not just implemented, that's when the real value shows up."
A snapshot of the roles that shaped how I think about the intersection of marketing, technology, and people. Full history on LinkedIn.
Full work history, recommendations, and skills available on LinkedIn.
View Full ProfileDeep experience implementing, optimizing, and governing MAP platforms at enterprise scale. From architecture to adoption.
Connecting marketing platforms to CRM and data warehouse infrastructure to enable a single view of the customer.
Designing and delivering 1:1 customer lifecycle programs across global markets and digital channels.
Implementing consent management and data privacy frameworks aligned with GDPR, CCPA, and global regulations.
Leading platform roadmaps, technical delivery teams, and stakeholder alignment across marketing and IT.
Building the operating models, training programs, and governance frameworks that make platform adoption stick.
Activating native AI capabilities across the marketing stack and building the first-party data foundations that make AI-powered marketing trustworthy and scalable.
Whether you're looking to talk MarTech strategy or compare notes on the state of marketing technology, I'm reachable.